Website performance

Traffic, engagement and enquiry performance across hendy.co.uk.

Sample data · 30-day view

Last refreshed 09:42 today

Today's intelligence summary

Generated from sample data · refreshed 09:42 today

Sample AI summary

Website demand is strengthening, with sessions 14.2% ahead of the previous period and vehicle detail views rising even faster. Paid search is efficient, while mobile conversion remains the clearest opportunity to turn more visits into enquiries.

What matters today

Vehicle detail demand is acceleratingViews are 18.6% higher, led by used Kia and BYD stock pages.

Paid search is delivering efficient growthReturn on advertising spend reached 6.4x while cost per qualified enquiry fell by 11%.

Recommended actions

Prioritise mobile conversion improvements on the highest-traffic vehicle detail pages.

Expand used Kia and BYD landing content while demand remains elevated.

Shift incremental paid search budget towards campaigns meeting or exceeding 6.4x ROAS.

Website sessions

412k

+14.2%

versus the previous 30 days

Vehicle detail views

184k

+18.6%

44.7% of all sessions

Online enquiries

8,240

+12.3%

forms, calls and live chat

Paid search ROAS

6.4x

+0.8x

revenue for every £1 spent

Website demand trend

Indexed sessions and online enquiries across the last 30 days.

Sessions

Enquiries

Channel insights

Actions surfaced from the sample data.

Vehicle detail demand is risingViews are 18.6% higher, led by used Kia and BYD stock pages.

Improve mobile conversionMobile delivers 71% of sessions but converts 0.6 points below desktop.

Scale efficient paid searchROAS reached 6.4x while cost per qualified enquiry fell by 11%.

Traffic source performance

How each acquisition source contributes to engagement and enquiries.

Traffic source	Volume	Engagement	Outcomes
Organic searchGoogle and Bing	168k	64.2%	3,280 enquiries
Paid searchGoogle Ads	104k	61.8%	2,460 enquiries
DirectTyped and bookmarked visits	72k	58.4%	1,120 enquiries
SocialFacebook and Instagram	38k	55.9%	780 enquiries
EmailCampaign and lifecycle traffic	30k	68.1%	600 enquiries

Hendy Intelligence · Demonstration dashboardAll figures shown are sample data