Social media

Reach, engagement and lead contribution across social channels.

Sample data · 30-day view

Last refreshed 09:42 today

Today's intelligence summary

Generated from sample data · refreshed 09:42 today

Sample AI summary

Social reach is growing strongly, driven by Facebook and video views, but Instagram engagement has declined by 0.6 percentage points. Short-form vehicle content and dealership-led posts offer the clearest route to stronger engagement and more enquiries.

What matters today

Video momentum is buildingQualified video views are up 28.4%, with Instagram Reels achieving the strongest engagement rate at 6.8%.

Local content is convertingDealership-led posts generate 24% more enquiries per thousand impressions than group-only content.

Recommended actions

Increase the weekly volume of vehicle walkarounds and new-model Reels.

Review Instagram hooks and calls to action on posts with high reach but low engagement.

Give dealerships a reusable content template for local stock, events and customer handovers.

Facebook reach

1.8m

+21.6%

organic and paid reach

Instagram engagement

4.9%

-0.6pp

engagement across group content

Video views

624k

+28.4%

three-second qualified views

Social enquiries

1,286

+10.2%

tracked leads from social

Audience and engagement trend

Indexed reach and engagement across the last 30 days.

Reach

Engagement rate

Channel insights

Actions surfaced from the sample data.

Reach is growing faster than engagementFacebook reach rose 21.6%, while Instagram engagement declined by 0.6 points.

Prioritise vehicle walkaroundsInstagram Reels deliver the strongest engagement rate at 6.8%.

Local content convertsDealership-led posts generate 24% more enquiries per thousand impressions.

Platform performance

Channel and format performance across Facebook and Instagram.

Platform and format	Volume	Engagement	Outcomes
Facebook paidVehicle and event campaigns	1.12m reach	3.8% engagement	620 enquiries
Facebook organicGroup and dealership pages	680k reach	4.6% engagement	286 enquiries
Instagram ReelsVehicle walkarounds and launches	412k plays	6.8% engagement	214 enquiries
Instagram feedOffers and brand content	286k reach	4.2% engagement	112 enquiries
Instagram StoriesStock and event updates	198k reach	3.9% engagement	54 enquiries

Hendy Intelligence · Demonstration dashboardAll figures shown are sample data