Email marketing

Campaign reach, engagement and lead generation across the group.

Sample data · 30-day view

Last refreshed 09:42 today

Today's intelligence summary

Generated from sample data · refreshed 09:42 today

Sample AI summary

Email reach and opens are healthy, with delivery up 8.2% and open rate above plan. Click-through has fallen by 0.4 percentage points, so the immediate focus is turning strong initial interest into more website visits and enquiries.

What matters today

Open rate is ahead of planThe 34.8% open rate is 2.1 points higher than the previous period and above the 32% plan.

The Kia EV audience is respondingThe Kia EV event campaign achieved the strongest click rate and generated 820 tracked enquiries.

Recommended actions

Simplify the next campaign around one prominent vehicle call to action.

Reuse the Kia EV audience and creative approach for the next electrified vehicle send.

Run a mobile-first link and landing-page check before the next scheduled campaign.

Emails delivered

1.24m

+8.2%

98.6% delivery rate

Open rate

34.8%

+2.1pp

above the 32% plan

Click-through rate

2.6%

-0.4pp

below the 3.0% plan

Email enquiries

3,420

+6.7%

tracked website and call leads

Email engagement trend

Open and click-through rates across the last 30 days.

Open rate

Click-through rate

Channel insights

Actions surfaced from the sample data.

Clicks need attentionOpen rates are healthy, but click-through has fallen 0.4 points below the previous period.

Reuse the Kia EV audienceThe Kia EV event produced the strongest click rate and 820 tracked enquiries.

Test a single primary actionCampaigns with one prominent vehicle action outperform multi-link newsletters by 18%.

Campaign performance

Recent sends ranked by engagement and tracked outcomes.

Campaign	Volume	Engagement	Outcomes
November stock updateAll prospects	312k delivered	36.2% open · 2.8% click	1,040 enquiries
Kia EV eventKia and EV intenders	184k delivered	39.8% open · 3.4% click	820 enquiries
Used car price dropUsed vehicle prospects	226k delivered	33.6% open · 2.7% click	760 enquiries
Service and MOT reminderAftersales customers	298k delivered	31.4% open · 2.1% click	510 bookings
JLR new model previewJLR prospects	96k delivered	41.2% open · 3.0% click	290 enquiries

Hendy Intelligence · Demonstration dashboardAll figures shown are sample data