Hendy Intelligence
A single view of group sales, marketing and dealership performance.Sample data
Today's intelligence summary
Generated from sample data · refreshed 09:42 todaySample AI summary
Group performance is positive, with sales 8.4% ahead of the previous period. Used vehicle demand is the strongest immediate opportunity, while email click-through and Vauxhall Portsmouth conversion need attention.
What matters today
Used demand is acceleratingEnquiries are 18% above the previous period, led by Dorset and Hampshire.
Five dealerships are ahead of targetKia Eastleigh remains the leading site at 108% of monthly target.
Recommended actions
Shift used vehicle campaign budget towards Dorset and Hampshire today.
Review email calls to action before the next send; opens are healthy but clicks trail plan.
Ask Vauxhall Portsmouth to review lead response and appointment follow-up.
Trending topics
Brand news · Auto Trader · 7 October 2026
Freelander is set to return as a standalone JLR–Chery brand, led by the family-focused Freelander 8 and planned for a later UK launch.Read the Auto Trader story(opens in new tab)New Freelander brand confirmed for the UK
Sample competitor activity · Kia · DecemberPeter Cooper promotes a sale across all new Kia modelsA broad local offer may increase price comparison and paid search competition for Hendy Kia during December.
Sample market trend · Electric vehiclesEV sales are modelled 28% higher amid fuel-price pressureThe sample trend links rising EV demand with fuel-price increases following the Iran conflict.
Suggested actions
Draft a blog articleExplain what the Freelander revival could mean, the expected powertrains and where it may sit alongside JLR.
Create a social postShare a concise “Freelander is returning” update with an audience poll on the nameplate and new family SUV.
Review the Kia responseBenchmark the competitor offer, monitor paid search and decide whether Hendy's December messaging needs to change.
Strengthen EV messagingBring running-cost comparisons and available EV stock into campaigns while fuel-price interest is elevated.
Vehicles sold
2,486
+8.4%
Group revenue
£83.4m
+6.8%
Qualified enquiries
18,426
+12.3%
Enquiry-to-sale
13.5%
+0.7pp
Website sessions
412k
+14.2%
Paid search ROAS
6.4x
+0.8x
Facebook reach
1.8m
+21.6%
Instagram engagement
4.9%
-0.6pp
Group sales performance
New and used vehicle sales across the selected reporting period.New vehicles
Used vehicles
Priority insights
Opportunities surfaced from the sample group data.Used vehicle demand is acceleratingUsed vehicle enquiries are 18% above the previous period, led by Dorset and Hampshire.
Paid search is converting efficientlyCost per qualified enquiry fell by 11% while vehicle detail page traffic increased.
Five dealerships are ahead of targetKia Eastleigh remains the leading site at 108% of its monthly vehicle sales target.
Digital performance
How website, email and social activity are contributing to demand.Website
412ksessions
+14.2%versus previous period
Vehicle detail views184k
Online enquiries8,240
Conversion rate2.0%
Email marketing
41.8%open rate
+3.6ppversus previous period
Campaigns sent28
Click-through rate5.9%
Attributed enquiries1,460
Social media
6.4%engagement rate
+1.1ppversus previous period
Audience reached1.2m
Content interactions76.8k
Attributed enquiries3,140
Dealership performance
The five highest-performing dealerships in this sample period.| Dealership | Vehicles sold | Revenue | Conversion | Target attainment |
|---|---|---|---|---|
 Kia EastleighHampshire | 186 | £6.4m | 14.8% | |
 Land Rover ChristchurchDorset | 172 | £5.9m | 14.2% | |
 Hyundai SouthamptonHampshire | 168 | £5.7m | 13.9% | |
 Renault ExeterDevon | 155 | £5.1m | 13.6% | |
 Vauxhall PortsmouthHampshire | 149 | £4.8m | 12.9% |
Hendy Intelligence · Demonstration dashboardAll figures shown are sample data